PRIVACY POLICY

Who We Are

MelanoMax operates the website melanomax.co.uk. For any questions about this policy or your personal data, you can contact us at info@melanomax.co.uk.

What Data We Collect

• Order & account data: name, billing and delivery address, email address, and order history when you place an order.
• Payment data: processed directly by our payment provider — we do not store full card details ourselves.
• Contact data: any information you provide when contacting us via our contact form or by email.
• Analytics data: if you consent to analytics cookies, we collect anonymised information about how you use the site (pages visited, approximate location, device type) via Google Analytics. This is only collected if you accept cookies.

How We Use Your Data

• To process and fulfil your orders, including payment and delivery.
• To respond to your enquiries and provide customer service.
• To comply with legal and regulatory obligations, such as tax record-keeping.
• To improve the website and understand how it is used (only with your consent, via analytics).

Legal Basis for Processing

We process your data under the following legal bases: contract (to fulfil an order you have placed), legal obligation (such as retaining records for tax purposes), consent (for analytics cookies, which you may withdraw at any time), and legitimate interests (for fraud prevention and website security).

Cookies

We use essential cookies necessary for the website to function (such as remembering your shopping cart). We also use analytics cookies via Google Analytics, but only if you accept them through our cookie banner. If you decline, no analytics cookies are set. You can change your choice at any time by clearing your browser's site data for melanomax.co.uk, which will make the cookie banner appear again.

Sharing Your Data

We may share your data with service providers who help us operate the site — including our payment processor, delivery partners, hosting provider, and (with your consent) Google Analytics. We do not sell your personal data. We may disclose data where legally required to do so.

How Long We Keep Your Data

We retain order and account data for as long as necessary to fulfil your order and to meet legal obligations (financial records are typically kept for six years). After this, data is securely deleted or anonymised.

Your Rights

Under UK GDPR you have the right to access your data, request correction or deletion, object to or restrict certain processing, request data portability, and withdraw consent at any time. You also have the right to lodge a complaint with the Information Commissioner's Office (ICO) at ico.org.uk. To exercise any of these rights, contact us at info@melanomax.co.uk.

Changes to This Policy

We may update this policy from time to time. Any changes will be reflected by an updated "Last updated" date at the top of this page.